Turn every Pinterest Pin into a sales opportunity!
You can now turn your Pinterest followers into customers using Store App tools designed to help you promote your brand on this platform.
With Store App, you can promote your business on Pinterest and other platforms, including Amazon, Facebook, Instagram, and your website all from our innovative omnichannel merchant dashboard.
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Set up your Pinterest for eCommerce Success
Start by creating a business account. A business account gives you access to Pinterest Analytics and other marketing tools that the personal account users do not get. After creating your account, personalize your profile and make sure it is consistent with other social platforms.
While personalizing your profile, make sure the images such as logos you use match the rest of the images on other platforms. You should also use the same username as on other platforms if it is still available.
Publish engaging content in different formats
Pinterest allows users to publish content in different formats, including photos, videos, blog posts, and infographics. So, utilize all these formats to keep your followers engaged. Having more engagement boosts your chances of getting more organic traffic from Pinterest.
Pin your values
The most tested way to get engagement on Pinterest is by updating your Pinterest board more often. Your pins should go beyond just your products. Consider pinning your values, so that your followers get an idea of the values your business stands for.
Utilize promoted pins
Promoted pins allow you to reach users that do not follow your account much faster. With promoted pins, you can set different objectives such as referral traffic, brand awareness, or App installs. Choose any of the three objectives based on what you would like to accomplish.
Optimize your pins for Search
You need to add relevant keywords to your pin descriptions, board titles, and hashtags to increase their visibility in search results. Optimizing your pins is the only reliable way you will get free traffic from Pinterest users who aren’t your followers.
Pinterest will help you drive more traffic to your site
Pinterest allows users to add a website link to their pins. When any of your Pins appear in the search results of a certain user, they can easily visit your site to learn more about your business. You can add links to your product pages to pins to make it easier for your target audience to find your products.
While creating content for your next pins, makes sure the images you add are appealing. Most users usually open pins with images that look appealing to them. This will give your brand more chances of getting website visitors if you attach a link to your website or product page on these pins.
Sell where people are most engaged
Pinterest has over 450 monthly active users. With the right strategies, you can reach a significant fraction of these users and turn them into paying customers. Users of Pinterest are also 39% more likely to be active shoppers than users on other social media platforms.
Studies have also found that pinners have more disposable income, which makes them more likely to buy than non-pinners. 40% of Pinterest users have a household income of at least $100,000 per year, which is way above most social media platforms. This simply means the kind of traffic you will get from Pinterest is way more valuable than the traffic you will get from other social platforms.
Pinterest is a source of organic traffic
Pinterest is a visual search engine, making it much easier for users to find organic content on this platform than on other social platforms. Someone can easily find your Pins of 2 years ago if you properly optimized their descriptions and hashtags. This would be very hard on other social platforms like Facebook and Instagram.
It should also be noted that pinners are always proactively searching for something new and not scrolling mindlessly like on other social media platforms. If you have pins about things that most pinners are searching for, you will usually get a lot of people visiting your Pinterest profile and your website. Overall, it is much easier to get organic traffic on Pinterest than on other social platforms.
Make yours a global empire
Store App has the tools that will enable you to reach all your target customers in various parts of the world. You can leverage all our tools to make your online store stand out and market it on other platforms.
What businesses should operate on Pinterest?
Business to consumer (B2C) companies are the most popular users of Pinterest because it is much easier for them to market themselves. However, Business to Business (B2B) companies should also use Pinterest because most of the decision-makers of B2B businesses also use Pinterest.
Your target audience is also very key to deciding whether you will see success using Pinterest. If your company’s target audience overlaps with many of the existing pinners, you will likely see success on Pinterest.
Use Pinterest to its full potential to expand your business
Pinterest is a social media platform and visual search engine that you can use to share evergreen content with your target audience. No matter the kind of business you are running, Pinterest has almost every tool you need to showcase and communicate with your potential customers on this platform.
Pinterest might be a little different from the traditional social media platforms that we are all used to, but it is a great place for selling products online and reaching out to new potential customers. When used properly, Pinterest will boost your brand’s reach and revenue. There is a lot of power in a pin; you just need to know how to unlock it.
Omnichannel selling
Why you should also sell on Pinterest?
It is a visual search engine that makes it easier for your target audience to find your pins if they are they are well optimized with the right keywords. People use Pinterest to search for various items, including trending fashions, cars, interior design concepts, and a lot more. You just must include the right keyword in your Pin descriptions and hashtags. Pinterest content (public pins) is also ranked in Google search. If you use the appropriate keywords, some of your pins could appear on the first page of Google’s search results.
Pinterest is also a social media platform, so users can share some of your Pins with their followers. Just like other social platforms such as Facebook and Twitter, users on Pinterest can also interact with your content, tag people, and share it with their followers within Pinterest. If you have appealing pins, some of your followers could share them on other platforms, hence increasing the visibility of your brand.
Pinterest allows users to download images. So, if you pin amazing images, some of your followers could download them and share them with their friends using instant messaging platforms such as WhatsApp and iMessage.
A picture paints a thousand words
Connect your Pinterest account to your Store App online store and create your eCommerce success story.
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