In this highly competitive eCommerce landscape, where big companies such as Amazon and Walmart dominate the market, how can small businesses boost their online sales, earn customer loyalty, and keep consumers coming back? Here are a few tips on addressing these three particularly important concerns:
1. User-Friendly and Professional Website
Make certain that your website is both user-friendly and professional. If consumers are unable to navigate your site or find what they are looking for, they will most likely leave. A well-designed website may help you make a great first impression while also encouraging visitors to stay on your site and view more of your items. Make sure you have compelling product/service descriptions that are clear, concise, and convincing. And improve the speed of your website: 47% of consumers anticipate web pages to load in 2 seconds or less and 40% will abandon a site that takes more than 3 seconds to load.
2. Make Your Website Mobile-Friendly
One of the best ways to boost online sales is to make sure your site is mobile-friendly. In today’s world, more and more people are using their phones and tablets to access the internet. If your site is not designed for mobile devices, you are likely to lose out on potential sales.
3. Use Sale Prices
Sale prices are a fantastic way to encourage customers to make a purchase. By offering products at a discounted price, you are more likely to entice customers to buy. Sale prices are also a terrific way to clear out old stock, making room for new products.
4. Offer Discounts and Coupons
Discounts and coupons are another wonderful way to encourage customers to buy from your site. By offering discounts on additional purchases, you are more likely to get the customer’s business. You can also offer coupons for customers to use on future purchases, which will encourage them to come back to your site in the future.
5. Make the Checkout Process Easy
No one wants to waste their time filling out long forms or jumping through hoops just to complete a purchase. By making the process quick and easy, you will make it more likely that customers will make purchases there & then and come back to your site the next time they want the product again. Keep a history of their purchases on their account profile.
6. Offer Free Shipping
This is especially effective if you are selling products that are expensive or bulky, as customers will be more likely to purchase items if they do not have to pay for shipping. Free shipping is also a fantastic way to encourage customers to buy multiple items, as they will be more likely to add extra items to their order if they do not have to pay for shipping.
According to a study by ComScore, free shipping is the number one factor that influences online shoppers. 94% of shoppers said that they were more likely to shop with a retailer again if the company offered free shipping.
7. Use Strong Call-to-Actions
In order to encourage customers to buy from your site, you need to use strong call-to-actions. Your call-to-action should be clear and concise, and it should tell the customer exactly what you want them to do. For example, if you are selling a product, your call-to-action might be “Buy Now.” Or “Get-a-Discount-Code” here and “Sign-up,” the list is endless
8. Provide a Sense of Urgency
This can be done by using a countdown timer, or by offering a limited-time discount. By creating a sense of urgency, you are more likely to encourage customers to make a purchase before it is too late.
9. Offer a Money-Back Guarantee
Another way to build trust with customers is to offer a money-back guarantee. This ensures that customers will be able to get their money back if they are not satisfied with their purchase. By offering a money-back guarantee, you will be able to show customers that you are confident in your products and that you are committed to customer satisfaction.
10. Offer Excellent Customer Service
One of the best ways to keep customers coming back is to offer excellent customer service. If you can resolve issues quickly and efficiently, customers will be more likely to return to your site in the future.
11. Use Review Sites and Customer Testimonials
Use review sites to your advantage. By creating a profile on a review site and adding your positive customer reviews, you will be able to show customers what others have said about your products. This can be a terrific way to build trust and credibility, and it could lead to more sales. Customer testimonials are also a fantastic way to build trust with potential customers
12. Use Social Media
Social media is a wonderful way to connect with potential customers and encourage them to buy from your site. By creating a social media profile and sharing useful product/service content, you will be able to reach a new audience and build trust with potential customers. You can also use social media to run ads, promotions and offer discounts, which will encourage customers to buy from your site.
13. Use Email Marketing
Get a space where people can sign up for your newsletter and send out periodic emails with new product information, exclusive offers, and other relevant content. This will allow you to keep your customers informed and encourage them to make a purchase.
14. Use Google AdWords
By running ads on Google, you will be able to reach a wider audience and get your products in front of potential customers. You can also use Google AdWords to target specific keywords, which will help you reach customers who are searching for what you are selling.
15. Use Retargeting Ads
Another fantastic way to encourage customers to buy from your site is to use retargeting ads. Retargeting ads are designed to show your ads to people who have already visited your site. This is a wonderful way to remind potential customers about your products and encourage them to make a purchase.
16. SEO
Search engine optimization (SEO) is a fantastic way to encourage customers to find your site and make a purchase. By optimizing your site for search engines, you will be able to improve your visibility and get more traffic to your site. This will lead to more potential customers, and it could eventually lead to more sales. Nothing beats organic traffic from your SEO efforts.
17. Use Affiliate Programs
If you want to encourage people to promote your products, you can use affiliate programs. By joining an affiliate program, you will be able to provide people with a commission when they promote your products and/or make a sale. This is a great way to get more people to promote your products, Boost sales and brand awareness.
18. Run a Worthwhile Competition
People love competitions, and it is a great way to get them interested in your products and build brand awareness. You can also use competitions to build an email list too, which you can then use for future email marketing efforts. Make the prize, a worthy one!
19. Blogging
By creating quality content, you will be able to attract new readers and build trust with potential customers if you blog is informative enough to help readers make more informed choices. You can also use blogging to promote your products and run giveaways, which will encourage people to buy from your site.
20. Influencer Marketing
By partnering with an influencer who has a large following, you will be able to promote your products to a new audience and build trust with potential customers. You can also use influencer marketing to run promotions and offer discounts, which will encourage people to visit and buy from your site.
21. Use Engaging Visuals:
High-quality product photos, videos, and 360-degree views can help potential customers understand what they are buying better, which then often leads to increased sales. Product videos in particular are excellent for conveying both what your product is and how it works.
You can boost sales and keep customers coming back if you create an easy to navigate site, use strong visuals, have clear product descriptions, make the purchasing process easy & streamlined, offer excellent customer service, use strong call-to-actions, and promote your products/services in as many platforms as possible.
Google Analytics is a free service that allows you to track your website traffic and see how people are finding your site. I encourage you to use Google Analytic; the data is very insightful
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