How to Get More Online Reviews and Boost Sales

It’s no secret that online reviews are important for businesses. Nearly 90% of consumers say that positive reviews influence their buying decisions, and 86% of people will hesitate to purchase from a business that has negative reviews.

There are many ways to get more online reviews, but some methods are more effective than others.

18 ways to get more online reviews and boost your sales:

Positive reviews boost sales

1. Send follow-up emails – Sending follow-up emails is a great way to encourage customers to leave a review. You can simply include a link to where they can leave their feedback, or even offer a discount code for taking the time to write a review.

2. Use review platforms such as Trustpilot or Yelp – These platforms are designed specifically for businesses to get reviews, so they’re worth considering. All you need to do is create a profile and then start asking customers to leave their feedback.

3. Leverage social media – Social media is a powerful tool that can be used to encourage customers to leave reviews. You can use platforms like Twitter and Facebook to post about your product or service, and then include links to where people can leave their thoughts.

Leverage social media for reviews

4. Include a call-to-action on your website – If you want people to leave reviews, you need to make it easy for them. Include a call-to-action on your website that takes them directly to where they can leave their feedback.

5. Run a contest or giveaway – While contests can be a great way to get people engaged, you should be careful with how you structure them. Offering prizes in exchange for reviews could lead to unfairness as it may encourage people to leave positive reviews even if they don’t truly believe it’s deserved. This practice is unfortunately quite common, however, one does get reviews

6. Respond to all reviews – It’s important to respond to all reviews, both positive and negative. This shows that you’re engaged with your customers and that you care about their feedback.

7. Resolve complaints quickly – If you receive a negative review, it’s important to resolve the issue as quickly as possible. This shows other potential customers that you’re committed to providing a good experience.

8. Say thank you – Always remember to say thank you to customers who take the time to leave a review. This simple act of appreciation can go a long way in encouraging others to do the same.

Thank you for your business

9. Use your positive reviews as testimonials to boost sales – Positive reviews can be used as testimonials on your website or social media platforms. This is a great way to show potential customers what others have to say about your product or service.

10. Seek out reviews from influencers to help boost other reviews and sales- If you have connections with influencers, you can ask them to leave a review of your product or service. This can be a great way to get more exposure and reach a wider audience.

11. Ask for reviews in person – Sometimes, the best way to get a review is to simply ask for one in person. This could be after someone makes a purchase or when they’re receiving customer service.

12. Use customer satisfaction surveys – Customer satisfaction surveys are a great way to collect feedback from customers. You can use this information to improve your product or service, and you may even get some positive reviews in the process.

Use customer satisfaction surveys to get reviews

13. Provide great customer service – Always remember that providing great customer service is the best way to encourage people to leave positive reviews. If you give your customers a good experience, they’ll be more likely to sing your praises online.

14. Use review widgets – Review widgets are tools that allow you to display your online reviews on your website. This is a great way to show potential customers what others have said about your business. Widgets also make it easy for customers to leave their own reviews.

15. Use Google My Business – Google My Business is a free listing service from Google. It allows businesses to manage their online presence and interact with customers. You can use it to post updates, respond to reviews, and more.

16. Collaborate with other businesses – Reach a new audience and score more online reviews by collaborating with other businesses, whether it be through social media promotion, events, or marketing campaigns.

Business collaboration to boost sales

17. Advertise your reviews – Make sure your customers know that you have positive reviews by advertising them where you can online. You can also create graphics or videos to showcase your reviews.

18. Encourage employees to leave reviews – Encourage your employees to leave reviews about your business. This can help you attract more customers and improve your reputation. Make sure that you provide incentives for employees who leave reviews.

What are the benefits of good reviews?

Attract more customers – Good reviews can attract new customers to your business. People are more likely to choose a business that has positive reviews.

Improves SEO – Reviews can improve your website’s SEO, which can lead to more organic traffic and potential customers.

Reviews improve SEO

Builds trust – Good reviews can help build trust with potential customers. People are more likely to do business with a company that has positive reviews.

Increase conversion rates – Good reviews can help increase your conversion rates, as they provide social proof that your product or service is worth investing in.

Leads to repeat business – Satisfied customers are more likely to return for repeat business. This would boost your sales

What are the risks of bad online reviews?

Poor reviews harms your business

Hurts business’s reputation – Bad reviews can damage your business’s reputation and make it difficult to attract new customers.

Lowers SEO – Negative reviews can hurt your website’s SEO and cause you to lose organic traffic.

Leads to lost business – If potential customers see negative reviews, they may decide to take their business elsewhere.

They are costly to fix – It can be expensive and time-consuming to try to fix bad reviews. It’s important to prevent them in the first place.

Hard to remove – Once a bad online review is posted, it can be hard to get rid of it. This could continue to damage your business’s

How to deal with negative online reviews?

An unhappy customer will leave a poor review.

These are some tips on how you can deal with negative online reviews:

Reach out to the customer who left the negative review and try to resolve the issue. Do not delete negative reviews. This will only make the situation worse. It is important to respond to negative reviews professionally and politely.

You should also thank the customer for their feedback and use it as an opportunity to improve your business.

Monitoring your online reputation regularly is also important, so you can quickly address any negative reviews that are posted.

And use positive reviews to offset the impact of negative reviews.

What are the most impactful online review sites in the UK?

1. Google My Business

2. Facebook

3. Trustpilot

4. Feefo


What are the most impactful online review sites in the US?

1. Google My Business

2. Yelp

3. Facebook

4. Angie’s List

5. Better Business Bureau (BBB)

Online reviews impact sales

Positive reviews boost sales

Statistics show that online reviews can have a significant impact on sales. Consumers are more likely to use or buy from businesses that have positive reviews, and they are less likely to use those with negative reviews. Therefore, businesses need to focus on getting good reviews to boost sales.

A study by Podium found that 84% of people trust online reviews as much as personal recommendations.

A study by BrightLocal found that 79% of consumers say positive reviews make them more likely to use a local business.

A study by Spiegel Research Centre found that product reviews increase the likelihood of purchase by 18%.

A study by Business 2 Community found that 70% of consumers say they are influenced by online reviews when making a purchasing decision.

A study by Dimensional Research found that 90% of consumers say their buying decisions are influenced by online reviews.


Online reviews can be very beneficial for businesses, but they can also be harmful. It is important to encourage customers to leave reviews, and to respond to negative reviews positively. Businesses should also focus on getting reviews on impactful sites, such as Google My Business, Yelp, and Facebook. Finally, online reviews can have a significant impact on sales. Therefore, businesses should focus on getting good reviews to boost sales.

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